Critical customer information and daily workflows lived across disconnected tools. The team needed one reliable place to work, and leaders needed a clearer operating picture.
What I led
I owned the product definition, workflow design, system architecture, launch, and adoption. The technology followed the operating model, not the other way around.
The result
A purpose-built business system that connected a commercial team of more than 30 people with the process and information required to move work forward.
Why it matters
This is the kind of work I do best: find the operational friction, define the system around the people using it, then stay close enough to the implementation to make sure it works.